Corporate culture casts a century of brilliance

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Corporate culture casts a century of brilliance

the 21st century brings mankind not only a surprise in time, but also the beginning of a great leap, which includes thinking, production, education, life, culture, social activities and so on. It will be the most profound social change and creative reconstruction in history. Although we have not fully understood it, we are building a new civilization from scratch

in the era of change, you can only face up to change, welcome change, invest in change, and try your best to remove all kinds of obstacles in change, so as to get a new life and enjoy the new civilization brought by change. There is no other way. Otherwise, you will eventually be "crushed" by the wheel of change and abandoned by the times. This is our choice - change, the only

the two major trends of co-existence - thorough technological change (information technology as the core) and open social pattern (mainly globalization) - will reform our world into a new stage of global civilization and will show prosperity in this century, and this blueprint must be painted by all reformers

it includes: endless process, unprecedented combination, powerful progressive force, irreversible trend, inseparable connection, open and shared platform, amazing growth, endless wave of technology, unprecedented globalization, new ways of work and even life, and so on

Since Deng Xiaoping opened the prelude to the "story of spring", China has attracted more and more attention and has become the country with the fastest economic development in the world. Another scene corresponding to this is that the average life span of Chinese enterprises is only 7.3 years, and the life cycle of local enterprises is very short

compared with the world's top 500, Chinese enterprises "become famous and lose quickly". Similarly, in the face of unpredictable risks, world-famous companies can escape from death again and again: Coca Cola has experienced seven life and death tests in the history of its packaging exhibition for goods made of recycled plates, glued plates and other materials, but each time it turned the corner; However, Chinese enterprises are often unable to escape the disaster (such as giant, aido, etc.). Thus, the vitality of Chinese enterprises is particularly fragile

there is a Western proverb: it takes three generations to cultivate an aristocrat. Chinese enterprises seem to lack the blue gene to become brand aristocrats (century old stores)

throughout the development history of global enterprises in the 20th century, multinational corporations also have a gradual understanding process on how to strengthen their self-cultivation, obtain competitive advantage and ensure the Evergreen Foundation

in the first ten years of the 20th century, there was an era of large-scale industrial production, and enterprises gained competitive advantage mainly by expanding economies of scale; From 1920 to 1930, Taylor, who was honored as the "father of scientific management", published the principles of scientific management, creating an era of emphasizing scientific management; From 1930 to 1940s, interpersonal relationship management attracted attention; From 1940 to 1950, it emphasized the structure of organizational function; From 1950s to 1960s, American large enterprises began to pay attention to strategic planning; From 1960s to 1970s, the industry emphasized economic forecasting; From 1970s to 1980s, we paid attention to market strategy and organization design; Since the end of the 20th century, enterprises have paid more and more attention to cultural strategy and its construction, human resource strategy, learning organization and so on

the success of original accumulation and the rapid growth in the early stage of entrepreneurship make the enterprise leaders aware of the power of bonus; The 4P theory of marketing spread to China. Local entrepreneurs are most obsessed with establishing the principle of paying for resources and who pollutes and who pays. What they love is the magic of price leverage, so that the most vivid and tragic scene of market competition in mainland China is the price war; WTO and fortune forum tell us that the focus of enterprise competition is technology and talents, while behind technology and talents is brand and culture

II. Significance of corporate culture

1. Definition

corporate culture refers to the sum of the quality consciousness of all employees of the enterprise. It is the basic philosophy and concept guiding the production and business activities of the enterprise under the guidance of the overall development goal of the enterprise, according to the internal composition of the enterprise and combined with the external market environment. It is the common thought, style, values and code of conduct formed by the enterprise for a long time, It is a belief and behavior with enterprise personality. It includes value standards, business philosophy, management system, ideological education, code of conduct, ethics, cultural traditions, customs, ceremonies and corporate image. It is not only ideological and spiritual content, but also social psychology, skills, methods and special ways of enterprise self-growth

corporate culture is a cultural phenomenon that covers the education and production employment initiatives of a series of research institutions and federal laboratories. In a broad sense, it refers to the sum of material and spiritual wealth created by enterprises in the process of social practice. In a narrow sense, it refers to the unique ideology, values and behavior formed by enterprises in the process of operation and management. Tradition and atmosphere constitute the culture of an enterprise

2. Content

from the perspective of extension, there are business culture, management culture, education culture, science and technology culture, spiritual culture, entertainment culture and "mutually beneficial" cultural activities jointly carried out by enterprises, cultural units and cultural groups. From the perspective of connotation, it includes enterprise spirit, enterprise cultural behavior, enterprise cultural quality and enterprise cultural shell. The core is concept and thinking. Namely "concept first, mechanism guarantee and technology promotion"

the conceptual level of corporate culture: that is, the standard for the enterprise to determine the mode of thinking and code of conduct, which is gradually formed in the process of production and operation, actively advocated by the enterprise leaders and recognized by all employees. It is a concentrated reflection of the enterprise's concept, purpose, goal and action program, with historical inheritance and the inevitability of the times. It is like the direction and motive force of water flow

institutional layer of corporate culture


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