Review of the hottest printing brush industry in 2

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Review of the printing industry in 2000 (I)

if the prediction of analysts is correct, most customers of the printing industry will firmly remember 2000, in which he had so many unrealized dreams and experienced so many unexpected changes. Some printers expect to achieve better performance in 2000 than in previous years, but find their hopes broken by low profits and forced mergers; Both printing equipment manufacturers and service providers hope that business will be greatly improved this year, but they are surprised by the nature and procedures of the changes in reality

analysts have predicted that the printing industry in 2000 will not be as smooth as people think, and listed a series of reasons, the first of which is the rapid development of Internet. For various reasons, the printing industry will not only be affected by existing trends, but also constantly be affected by new trends. One of the important new trends is that individuals and enterprises are increasingly using the Internet. Another important reason is that people are subjective. The vast majority of people always try to adapt to the changes in technology, market and even the whole world in traditional ways, such as hiring more salespeople in the new millennium and adding new computers to the prepress department, but they don't calm down and carefully consider the nature and characteristics of these changes, so as to make a wise response

maybe at the end of 2000, people will often use a simple conclusion: just like the desktop typesetting system changed the whole typesetting world at night and day, everything changed too fast in this year, from soft to hard, and we can't keep up with it! And now the main changes affecting the printing industry no longer come from within the industry, but also from outside the industry. When these external changes gradually affect the surrounding industries of the printing industry, the changes within the industry will follow exponentially. In this way, when the year 2001 comes, industry insiders will be surprised to face a new world

first, several factors and trends affecting the printing industry

the data based on this paper come from two aspects: one is the data obtained from interviews with industry analysts, and the other is the data published by different survey companies and trade associations. Analyzing these data, we can see several important factors and trends affecting the printing industry in 2000. Some of them are familiar to us, but their importance has increased a lot in the past. Others, although long-term trends, have profound guiding significance for our current behavior

printers are full of confidence in the year 2000, and feel that this year may be a good year for their career to prosper. A survey conducted by trendwatch in the second half of 1999 showed that 95% of printers expected better performance in 2000 than last year. Perhaps printers' expectations can really be fulfilled, but trendwatch's BB warned that printers should not have unrealistic illusions about the 2000 annual report. The growth in printing demand in 2000 often masks the downward trend in the demand of the commercial printing market

Webb pointed out that several major events in 2000, such as the presidential election, the Olympic Games and the new millennium, will increase the demand for printing, and people will suddenly overestimate the actual size of the printing market. When these things were over and 2001 came, people realized that the original printing market had not expanded, but narrowed

webb's intention to make these analyses and predictions is obvious. In the face of the changes in 2000, you must make a choice. You can make new investments with the additional profits obtained from several major events in this year, and transfer business direction to deal with the trend of reduced printing demand. Of course, users can try other keys, such as speed, return, reset, calibration, and so on, to see if they respond. You can also be stubborn and think that the printing market will continue to improve, but this is likely to cause losses to your business

second, "Internet changes everything"

Webb pointed out that the wide use of Internet is the main reason for the reduction of printing demand, because all enterprises will choose to spend limited advertising and market economic costs in more effective ways, such as Internet, which will inevitably reduce the demand for low-quality media

in fact, this is not a new trend. What is worth paying attention to now is that this trend is becoming more and more rapid, and people's focus has shifted. More and more enterprises have joined the ranks of e-commerce, resulting in a reduction in the demand for commercial printing. Some data points out that at present, American enterprises spend US $600million annually in the direct market related to networks, which is only a small amount compared with the billions of dollars spent annually in the direct market related to printing. However, the market size in the network is rising rapidly. It is estimated that the market funds related to the network will increase to US $5.3 billion at an annual growth rate of 54.3% by 2003

computereconomics, an Internet survey company, estimates that 37.1% of enterprises have developed some form of e-commerce. In its annual information system and e-commerce cost report, 46.8% of enterprises that have not yet developed e-commerce plan to enter the field of e-commerce in the near future

it is this information that prompted Webb to conclude that people's demand for commercial printing under the traditional mode will decrease. Nowadays, whether enterprise financial reports, brochures or market comparison information can be published or downloaded on Internet sites. Enterprises can easily print them out only through their own laser or inkjet printers, which makes them quickly realize that they no longer need to spend a lot of money to print, package and mail promotional materials of products and services

unfortunately, the decline in printing demand caused by interconnection is not easy to detect. On the surface, the business volume of printers has not decreased. In fact, the workload has changed. The business volume remained unchanged or even increased, but the number of prints per business decreased and the cycle increased, that is, the total number of pages of printing demand decreased, which will inevitably lead to the decline of total profits

III. Internet style and prepress production company

according to the report of trendwatch, in the "prepress production" part of the printing industry, people are very keen on Internet, and they regard Internet as a new economic source. At present, 44% of these companies carry out page design business, and 22% provide Internet services, which makes the share of plastic packaging in the market increase accordingly

prepress production companies see great opportunities for their own development in engaging in network related businesses, and are more concerned about their ability to keep up with this development trend. They are generally concerned about how to make more effective use of the Internet; How to keep up with technological progress; Where is your career going; Whether we can hire excellent employees, etc

obviously, producers and designers are making every effort to grasp the impact of interconnection. In fact, they also face a lot of uncertainties when doing all this. The only thing they can be sure of is that if they can grasp the advantages of technology and staff, there are a lot of opportunities in the non printing production field

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