The hottest way for Chinese enterprises to innovat

2022-08-19
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About product innovation, China actually has a precedent. China invented gunpowder thousands of years ago, which shows that China has a strong ability of product innovation

when a local government decides to change the overall economic system (pattern), it means that they have realized that meeting the needs of the market and consumers and keeping up with the pace of changes in the market environment is a very big trend, so innovation has become a very important thing. In the past, consumers didn't have much choice when buying things. They could only buy what they produced. Now, the whole economy is changing, and people begin to attach great importance to innovation, because there are too many things for consumers to choose

I define innovation in two different but complementary types: "small 'I'" and "big 'I'". First of all, any new product, new process, new service or new business activity can be called innovation as long as it can create a solution popular with customers with its unique charm. Therefore, this definition applies not only to any part of the business system, but also to the way enterprises get along with customers

innovation is mainly divided into two branches - technological innovation (including engineering, technology, component innovation) and management innovation. The latter is what I pay more attention to. Even if you have innovative technology, you still need to transform this technology into a product or service, which requires an innovative management, including establishing organizational relationships, forming teams, encouraging teams, supporting teams, formulating market strategies, launching new products and many other aspects

management innovation urgently needs to be strengthened

China has always had a very strong research, development and innovation ability, and is also constantly innovating in the field of technology, but it is very weak in management innovation; As a result, many Chinese companies can develop new products, but cannot make them sell well in the market

in terms of innovation management, those who do better, such as P & G, have a very strict and powerful model to control the process of an innovative technology and product return, and they use the "g" method? amp; ldquo; Open innovation system ", which allows them to often absorb fresh ideas from the outside world. They call this the" connected development "model

in China, Huawei has done quite well in technological innovation. 40% of their manpower is devoted to 980.7 technology research and development, and for technological innovation, they will also give considerable rewards to relevant personnel. Besides, Haier is also very strong in technological innovation. Almost every day, they launch new products and have their own independent and powerful design department. In addition, Alibaba and ut Starcom are also excellent Chinese companies in technological innovation

but so far, I haven't seen any Chinese companies that really take innovation as a corporate culture, which is an important part of innovation that Chinese enterprises need to catch up

some large international companies that do well in innovation take innovation as a corporate culture and are deeply rooted in every department of the company. This holistic "innovative thinking" is what Chinese companies lack before the error value of impact energy

"big self innovation" needs a breakthrough

at present, international enterprises that do better in innovation management:

3m company is very strong in innovating corporate culture

ge is particularly outstanding in the implementation of innovation management

Toyota company is excellent in the effectiveness of innovation management

Apple is very innovative in terms of customer convenience. They provide customers with an innovative experience

they have their own strengths. The key point is that they do not put innovation on a simple product alone, but also adhere to innovation in all aspects of internal employee reward system, employee incentive system, etc., which makes the innovation of the company's products and services sustainable. This is what I have always said about "big self innovation" and "small self innovation". The innovation of corporate culture is "big self innovation". Under this premise, the innovation in products, services and other aspects is effective and successful

the process of such an innovation culture is long, but fortunately, some companies in China have begun such an attempt, step by step innovation and reform, and the formation of an innovation culture in each process, which is also what I said about "incremental innovation"

for Chinese enterprises, what the innovation culture reform needs most is to change the thinking of the leadership. Only the top leaders of Chinese enterprises realize that innovation is the only or most important way to increase the competitiveness of enterprises and open domestic and overseas markets

only after their consciousness changes, will they think about what measures can be taken for such innovative reform in the next step; Then, in the third step, they will persuade the company's top executives to actively participate in such innovative reform and actively urge its implementation

in terms of innovation management, I have always advocated the idea of "Taoism". In order to survive in nature, creatures in the biological world must follow the rules of nature, change with the changes of the surrounding environment, and maintain a balance. The same is true for enterprises. The premise for enterprises to survive is that they must comply with market rules:

-- first, you must produce products that customers need

-- secondly, you must do better than your competitors

-- finally, in order to make your employees perform better, you must motivate them in many ways

in all these processes, you must have the spirit of innovation in order to give full play to these rules. Among them, there are three key factors - the innovation of leadership, the innovation of operation process and the innovation of market promotion. Only when these three points are done in place, can a complete enterprise innovation culture be formed

innovation should be recognized by the market

over the past ten years, Chinese enterprises have made great progress in innovation. When I came to Beijing in 1990 and took my doctoral students from Renmin University to do my doctoral thesis, when we showed some of the results of our research to those relevant enterprises to avoid the deformation of the just scraped plastic mortar activity. At that time, innovation was a very strange concept, and it seemed that it was not a very necessary discipline in the eyes of others. Of course, at that time, it was the same situation in Hong Kong. The first innovative discipline in various parts of the fastening equipment I studied at the City University of Hong Kong, and the students who came to the class were simply a handful. Of course, it's different now. Every enterprise is very interested in innovation

no matter product innovation or management innovation, any kind of innovation can be carried out in two ways

one is incremental innovation, the other is radical innovation. Incremental innovation refers to the acquisition of new products and processes by adjusting or improving existing products and processes. This kind of innovation does not mean that the performance of customers' existing products and services will change much, nor does it mean that enterprises will introduce new important technologies, marketing or manufacturing capabilities

for Chinese enterprises, many of them used to adopt "replication innovation mode", and this situation is changing. However, Chinese enterprises should make it clear that it is not necessarily unprecedented technological innovation (high-risk innovation) that is innovation. Even an ordinary innovative technology (low-risk innovation) is good innovation as long as it is recognized by the market and accepted by customers

therefore, while focusing on innovative technology, Chinese enterprises should also focus on the market. If we choose between "high-risk innovation" and "low-risk innovation", I think most Chinese enterprises should spend more effort on "low-risk innovation" at present, because this is what the market needs. In the future, after the enterprise's innovation culture is more mature and the capital and technology are also more robust, at this time, enterprises can consider those large-scale and high-risk innovations with large investment. This is an international trend. Most enterprises invest in low-risk innovation that is easy to introduce and needed by the market, and a small number of enterprises are doing high-risk innovation with high investment. And a company that can integrate the two innovation methods is the best

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