The hottest way for Siemens to seek the Chinese mo

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The way of Siemens: seeking the Chinese model of energy contract management

under the scorching sun in June, the curved glass curtain wall sets off the blue sky, white clouds, tall buildings, crowds, cars, roads and a clear you in Beijing, which is a magnificent scene. Under the beautiful arc of the curtain wall, there are hidden external light source sensors, which can sense the solar radiation intensity through the climate center on the roof and control the rise and fall of the sunshade curtain at any time. There is no power switch in this building. The lighting is automatically turned on by the remote-control infrared sensor of the heat emitted by the human body

Siemens Building is a model of energy-saving, environment-friendly and resource-saving modern buildings. In global real estate projects, Siemens Building has become a demonstration project of Siemens' grand goal of reducing energy and water consumption. It is said that its comprehensive energy-saving measures have achieved the goal of reducing annual carbon dioxide emissions by 1200 to 1600 tons

the pursuit of environmental protection is not only adhered to by Siemens itself, but also covers a wide range of fields. For example, in the field of renewable energy, Siemens is developing wind energy products, wind power access power and steam turbines for solar energy; In the field of environmental protection technology, Siemens has water treatment technology and air pollution control technology; In terms of improving energy efficiency, Siemens also has outstanding advantages in the fields of combined cycle power plants, HVDC transmission and efficient lighting

this June, in this landmark building in Beijing, Zhan Jingtao, director of the energy conservation center of Siemens (China) Co., Ltd., accepted the exclusive interview of this magazine

according to Morgan Stanley's prediction, China's potential energy-saving market size will reach 800billion yuan. However, over the past 10 years, energy-saving companies springing up all over the country have not achieved the expected high-speed growth, but mostly stumbled and were in a passive situation

recently, Siemens (China) Co., Ltd., the people's Government of Beilun District, Ningbo City, Zhejiang Province, and China Control Technology (Ningbo) Research Institute signed a memorandum of strategic cooperation on energy conservation and emission reduction. The three parties will establish a broad partnership to speed up the construction of energy-saving and environment-friendly cities. According to the memorandum of cooperation, Siemens will provide Ningbo with various advanced environment-friendly products and solutions, and promote energy-saving demonstration projects in key areas such as industry and construction. In this move, Siemens will also introduce an innovative market-oriented energy-saving mechanism - contract energy management (EPC), which will save energy costs for the transformation of energy-saving projects. This model allows customers to use future energy-saving benefits to upgrade plants and equipment to reduce current operating costs

as a Siemens company with a long history in China, its long-term attempt and development in the field of energy-saving business undoubtedly set a good example for the healthy and rapid development of China's energy-saving industry

450 billion is promising

due to the "energy crisis", the energy costs of enterprises in developed countries have increased significantly, so they have been greatly impacted. At the same time, many technology developers and equipment suppliers have promoted energy-saving technologies and equipment to enterprises. For those energy-saving target enterprises, there are many doubts: for example, where is the energy-saving potential of the enterprise, and how much is it? Among the energy-saving technologies and equipment promoted by a large number of advertisements, which are the most suitable for the enterprise? How to formulate energy-saving planning, design and implement energy-saving projects? How to solve the funds needed for energy-saving projects

facing this demand of enterprises, an energy-saving service company (ESCO for short in the world and EMCO for short in China) with a profit-making purpose has emerged. They provide customers with a new energy-saving service mode - contract energy management contract energy management, or EPC, is a new energy-saving mechanism based on market operation that began to develop in western developed countries in the 1970s

this professional operation mechanism with the direct purpose of making profits has developed rapidly, especially in the United States, Canada and Europe, and has developed into a new energy-saving industry. At present, China is facing the current situation of low energy utilization rate and high energy consumption per unit output value and per unit product. Our energy-saving service industry is still in the cultivation stage, and the huge energy-saving market is the basis for the development of China energy-saving service company

Pan Jiancheng, deputy director of the China Economic Prosperity Monitoring Center, said that China is currently in a period of rapid industrialization, and energy consumption is very large, but it also means opportunities for the energy-saving industry. The energy-saving industry mainly refers to the energy-saving service industry. The development of this industry is currently concentrated in two major energy consumers, industry and construction. The national policy encourages energy conservation and emission reduction. The potential scale of the industry is about 450 billion yuan, and energy-saving services have great potential

according to the data from the energy conservation service industry committee of China Energy Conservation Association, the total output value of China's energy conservation service industry increased to 41.73 billion yuan in 2008, and the annual energy conservation capacity of the contracted energy management (EPC) project reached 5.6927 million tons of standard coal and 3.6718 million tons of carbon dioxide emission reduction. It is understood that the China Institute of standardization is studying and formulating the technical regulations for energy contract management, which will play a positive role in standardizing the energy-saving service market and implementing energy contract management

contract energy management is in the ascendant in China

for the energy-saving industry, as a new market-oriented energy-saving model, the contract energy management mechanism undoubtedly has important reference significance for the development of China's energy-saving industry. At present, China's relevant energy-saving enterprises are doing relevant business expansion and exploration, such as Beijing intercontinental Rongyuan Industrial Technology Co., Ltd. When summarizing the process of China's energy conservation industry for so many years, we can't help but think that for a long time, China's energy conservation and emission reduction work has been mainly promoted by administrative orders, which can't meet the needs of the market and is difficult to form a long-term mechanism. On the other hand, considering their own short-term economic interests, enterprises do not pay enough attention to energy conservation, resulting in the lack of sufficient motivation for enterprises as the main body of energy conservation and emission reduction

international research shows that dozens of countries, including the United States, have activities of energy-saving service companies. Scholars generally believe that the degree of deregulation and privatization of the energy market will have a great impact on the energy service mechanism, which has had a significant impact in some countries, such as Austria, Germany and the United Kingdom. The central and Eastern Europe energy contract Technical Information Institute believes that the existing energy-saving potential in the public sector in central and Western Europe is very large, and there are many factors in central and Western European countries that affect the progress of contract energy management

at present, although it is at the right time for China to implement the contract energy management mechanism, there are also many obstacles. Lin Boqiang, a distinguished professor of Changjiang Scholars and director of the China energy economy research center of Xiamen University, once wrote that these obstacles mainly lie in the nature positioning of energy management companies and the acceptance of the concept of energy management mechanism. After analysis, some experts believe that the main problems faced by the development of China's contracted energy management are: first, the lack of understanding of the contracted energy management mode; second, the emerging and potential energy-saving service companies do not have the ability required by the system with the characteristics of simple structure, convenient use, small size and light weight, intuitive reading and lack of financing channels. Other experts made more specific case studies and believed that there would be some technical problems in the implementation of contract energy management, including calculation, measurement and payment collection. In general, the main obstacles faced by energy-saving service companies are: long project development cycle, poor recent profitability, high debt ratio of energy-saving service companies, and project financing difficulties. Of course, the traditional way of thinking of enterprises or owners affects the development of contract energy management business. The advantage of the power industry lies in the cutting-edge enterprise thinking mode, the relatively easy financing related to power and the strong overall enterprise strength

environmental protection business Siemens combo punch

as early as 2007, at Siemens' annual press conference in Beijing, Hao Ruiqiang, President and CEO of Siemens China, announced that Siemens would invest 5billion yuan of its investment in Central China in the field of technological innovation related to energy conservation and environmental protection, and bring the most advanced energy conservation and environmental protection technology to China. Just make the common foundation according to the foundation map and leave the anchor screw holes for pouring, Strive to become a leader in this field in China and help China achieve harmonious economic and environmental development. As one of the earliest and most influential foreign enterprises in China, Siemens' move is very eye-catching

Siemens has been active in the Chinese market and is in a leading position in the industrial, energy and medical business fields. Siemens highly appreciates that China has taken the road of sustainable development, and has fully invested in the cooperation with China in the combination and innovative solutions of 60mm environmental protection business, hoisting belts and other flat hoisting belts: industrial strong silk warp knitting and dyeing as industrial webbing. In 2008, the revenue of Siemens' business portfolio related to environmental protection was 19 billion euros, accounting for about 1/4 of Siemens' total annual operating revenue. In fiscal year 2008, Siemens' sales revenue in China reached 57 billion yuan, and the total amount of new orders reached 65.5 billion yuan

Siemens has a series of business combinations and solutions on energy conservation and environmental protection, mainly providing solutions from four aspects: efficient energy production, renewable energy utilization, efficient resource allocation and efficient energy utilization. These solutions cover three business areas: industry, energy and medical treatment. At the same time, Siemens has put forward three core standards for the business portfolio related to environmental protection. First, renewable energy in the full sense, such as wind energy and wind power; Second, environmental technologies in a complete sense, such as water treatment technology and air pollution control technology; Third, products and solutions for energy efficient utilization, such as combined cycle power plants, HVDC transmission systems, energy-saving lighting equipment, comprehensive transportation solutions, etc

Siemens believes that China is a big market that is very suitable for the development of energy conservation and environmental protection industries. The Chinese government has very good policies that can promote the promotion of energy conservation and environmental protection technologies. Siemens (China) aims to achieve 40% of new orders in 2010 from its business portfolio related to environmental protection. In China, Siemens' cases of energy conservation and environmental protection include ultra supercritical power generation technology of Huaneng Yuhuan Power Plant, Shanghai Xiangjiaba HVDC transmission system, Beijing Beixiaohe sewage treatment solution, OSRAM energy-saving lamp, etc. Siemens will increase investment in green energy and sustainable development in the future to achieve win-win results

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